This is a great opportunity as an International Trade Council member to get in front of your target audience at no cost to you. Raise your visibility and position your company as a subject matter expert and strategic partner for the future.
The Council is always looking for trending topics to provide the most relevant education for your members. We are also willing to take any suggestions if you have an idea for a topic or want to present a webinar.
What is a Webinar?
A webinar is a virtual lecture or training session presented in real time on the internet. The session includes PowerPoint presentation, hand-outs, video, interactive questions and answers. Attendees also have access to the recorded webinar without any extra fees.
Why should I run a Webinar?
Webinars are a powerful item in any business arsenal – and running a webinar is a smart business development policy. If you’re thinking about best practices for attracting new customers and growing your client base.
Benefits of running a Webinar
Hosting Webinars Develops Authority and Trust
Hosting a webinar enables your company to highlight its skills, knowledge, products and services. The webinar would also benefit from the human element, it allows you to put a real face to your company, which assists in engaging your audience to become emotionally invested in your business.
Sharing Your Ideas
The first of many reasons to love webinars is the opportunity to present yourself as a thought-leader by expressing your ideas, values, and facts. This attracts attentions and creates positive awareness and traffic. There is both a direct correlation to something “live”, but also the viral impact of people expressing their desire to attend your webinar.
Your audience gets to hear and interact with you, which lets your credibility and connection build faster and deeper than through text, or a pre-built video. It’s the next best thing to meeting people in person, with the added bonus of scaling to thousands of people without travel expenses. Webinars also have increased value versus articles as they keep you top of mind as someone who is worth listening to.
A 30 second commercial doesn’t let you reach your prospects on as deep a level as a webinar does. Keep in mind that people do business with people not companies. In a webinar you have the time to allow the attendees to get to know you as a person, not a company, and learn the insights and content you have to share.
Holding webinars raise brand awareness
A business is easily promotable via webinars, especially when high quality content is being delivered rather than a direct sales pitch. With minimal overhead to take into account, the business promotion afforded by hosting a webinar is also extremely cost-effective. Your business exposure can grow exponentially for little to no financial outlay.
List Building and Audience Creation
If the other benefits didn’t come into play, this fifth benefit of expanding your audience base would make the return on investment of webinars extraordinarily compelling.
Best of all, the information and education you offer in your webinar serves to qualify your audience, informing them about your products, services and skills – and creating the perfect sales lead in the process.
The Ideal Speaker
In order to be the ideal webinar host you must be experienced and comfortable speaking to what is often a multi-cultural audience. Enthusiasm about sharing skills and knowledge with the Council members is also crucial. Being able to partner with us to provide the most current information about various complex topics and be willing to assist with spreading the word about the webinar.
The International Trade Council cannot guarantee that you or your topic will be chosen for a webinar. Contact information for each speaker must be provided and each speaker must approve of the Guidelines for Webinar Speakers. Once submitted, your webinar application will be reviewed by the International Trade Council education team for consideration. Proposal submissions that fail to meet all guidelines or are incomplete will not be considered for review. Proposals will be evaluated to ultimately develop a high-quality webinar based on the following criteria:
- Innovation, creativity and originality of topic
- Clarity, depth and specificity of proposal
- Timeliness and relevance of subject matter
- Practical applicability of topic
- Qualifications, expertise and experience level of presenter(s)
Speakers will be notified of the International Trade Council’s decision regarding proposals within a month of submission. The International Trade Council will not accept phone calls regarding the status of webinars at any time during the selection process.