Run a Webinar

This is a great opportunity as an International Trade Council member to get in front of your target audience at no cost to you. Raise your visibility and position your company as a subject matter expert and strategic partner for the future.

The Council is always looking for trending topics to provide the most relevant education for your members. We are also willing to take any suggestions if you have an idea for a topic or want to present a webinar.

What is a Webinar?

A webinar is a virtual lecture or training session presented in real time on the internet. The session includes PowerPoint presentation, hand-outs, video, interactive questions and answers. Attendees also have access to the recorded webinar without any extra fees.

Why should I run a Webinar?

Webinars are a powerful item in any business arsenal – and running a webinar is a smart business development policy.  If you’re thinking about best practices for attracting new customers and growing your client base.

Benefits of running a Webinar

Hosting Webinars Develops Authority and Trust

Hosting a webinar enables your company to highlight its skills, knowledge, products and services. The webinar would also benefit from the human element, it allows you to put a real face to your company, which assists in engaging your audience to become emotionally invested in your business.

Sharing Your Ideas

The first of many reasons to love webinars is the opportunity to present yourself as a thought-leader by expressing your ideas, values, and facts. This attracts attentions and creates positive awareness and traffic.  There is both a direct correlation to something “live”, but also the viral impact of people expressing their desire to attend your webinar.

Relationship Building

Your audience gets to hear and interact with you, which lets your credibility and connection build faster and deeper than through text, or a pre-built video. It’s the next best thing to meeting people in person, with the added bonus of scaling to thousands of people without travel expenses. Webinars also have increased value versus articles as they keep you top of mind as someone who is worth listening to.

A 30 second commercial doesn’t let you reach your prospects on as deep a level as a webinar does. Keep in mind that people do business with people not companies. In a webinar you have the time to allow the attendees to get to know you as a person, not a company, and learn the insights and content you have to share.

Holding webinars raise brand awareness

A business is easily promotable via webinars, especially when high quality content is being delivered rather than a direct sales pitch. With minimal overhead to take into account, the business promotion afforded by hosting a webinar is also extremely cost-effective. Your business exposure can grow exponentially for little to no financial outlay.

List Building and Audience Creation

If the other benefits didn’t come into play, this fifth benefit of expanding your audience base would make the return on investment of webinars extraordinarily compelling.

Best of all, the information and education you offer in your webinar serves to qualify your audience, informing them about your products, services and skills – and creating the perfect sales lead in the process.

The Ideal Speaker

In order to be the ideal webinar host you must be experienced and comfortable speaking to what is often a multi-cultural audience. Enthusiasm about sharing skills and knowledge with the Council members is also crucial. Being able to partner with us to provide the most current information about various complex topics and be willing to assist with spreading the word about the webinar.

Evaluation Process

The International Trade Council cannot guarantee that you or your topic will be chosen for a webinar. Contact information for each speaker must be provided and each speaker must approve of the Guidelines for Webinar Speakers. Once submitted, your webinar application will be reviewed by the International Trade Council education team for consideration. Proposal submissions that fail to meet all guidelines or are incomplete will not be considered for review. Proposals will be evaluated to ultimately develop a high-quality webinar based on the following criteria:

  • Innovation, creativity and originality of topic
  • Clarity, depth and specificity of proposal
  • Timeliness and relevance of subject matter
  • Practical applicability of topic
  • Qualifications, expertise and experience level of presenter(s)

Speakers will be notified of the International Trade Council’s decision regarding proposals within a month of submission. The International Trade Council will not accept phone calls regarding the status of webinars at any time during the selection process.

Commonly asked questions:

How long should a webinar be?

It may be as little as 15 minutes up to 45 minutes. A good average is 30 minutes plus additional time for questions at the end.

Do I need to use ITC PowerPoint / Word Templates?

No. You may use your own templates but the Council logo must appear somewhere on the bottom of each page.

Can the webinar promote a specific product or service?

The purpose of a webinar is to give useful information and showcase your expertise so that attendees will contact you for further assistance at a later time. It should not take the form of an ‘advertorial’. You should give all attendees a link to download your slides and a copy of your contact details in case they want more (paid) information. Generally yours should not be the only product or service provider able to fulfill attendees needs however there may be exceptions.

What are the presenter's responsibilities?

  • Agree to the Guidelines for Webinar Speakers and complete the Webinar Proposal Application.
  • Provide a PowerPoint presentation to be used for the visual part of the webinar. This must be submitted at least two weeks in advance of the webinar so that content can be reviewed and the final version can be sent to registered participants in advance of the webinar.
  • Partake in at least one training for the webinar. The presenters’ PowerPoint presentation will be used during the training to familiarise the presenters with the webinar logistics (i.e. how you will use the capabilities of the webinar technology to highlight parts of the PowerPoint presentation, how the webinar and presenters will be introduced by the webinar moderator, how questions will be handled in the presentation, etc.)
  • Provide us with your personal cell phone number and emergency contact details should an emergency occur and the presentation need to be cancelled.

What does the International Trade Council provide?

Marketing

  • The International Trade Council provides all marketing of the webinar which showcases the faculty and their organisation/s.

 Assistance

  • The International Trade Council staff are available to help the presenters in the planning and presentation of the webinar.

Logistics

  • The presenters will be provided with helpful background information for webinar speakers as well as guidelines to ensure the PowerPoint presentation is appropriate to use for this virtual presentation.

Technical Support

  • International Trade Council staff will handle all technical aspects of the webinar including training the presenters and monitoring/assisting with the entire live webinar presentation to assure the highest quality webinar.

 

What the International Trade Council does not provide?

In exchange for positive visibility for your company with our members, the International Trade Council does not provide an honorarium nor reimburse expenses for Call for Webinar Presenters. Questions regarding this policy may be directed to the International Trade Council staff. This is your opportunity to present in front of your target audience at no cost to you. Promoting a company, service or product during the webinar is prohibited and in accord with a long-standing the International Trade Council policy.

How many people will attend my webinar?

Attendance depends entirely on the subject matter, date and time. Some webinars have been attended by more than 200 people, others have been attended by less than 10 people.

We have found that typically less than 33% of people who registered for the webinar actually show up to watch and participant in them.

Don’t be discouraged if less than the expected numbers do show up – do the webinar anyway as it can be recorded by the ITC software platform and posted for later online viewing – remember, you’ve already spent time preparing for the webinar, so why waste that time?

Do you have any specific guidelines for the webinar format?

Generally no. This is because different subjects may require different formats. Some presenters may run an entire presentation as question and answer or in an inter-active format, others may save questions for last – it depends on what the presenter is comfortable with.

Can I choose any specific type of audience and/or niche for my webinar?

Yes – although the more “niche” you make the topic – the less attendees there may be. If, for example, you had a topic of interest for all patent lawyers world-wide then the Council would send an email to the 28,000 lawyers in its database. If you had a broader topic (e.g. How to register a Trademark in the USA) then we could send it to every company in the USA (780,000 contacts in our USA database) and possibly others internationally. The choice is yours.

Do I need an IT expert in my company to help me run the webinar?

No – someone from the Council will be online with you 45 minutes prior to the presentation to help step you through everything and run final tests.

Will there be a moderator?

Yes. The Council will provide a moderator to help attendees, manage the questions and answers and record the webinar.

Can I keep a copy of the recording of the webinar?

Yes. You are free to use a copy of the recording in whatever manner you choose.

Will I receive a list of those who register and/or attend?

Yes. You will receive a list in Microsoft Excel format of registrations 1 day before the event, and attendees 1 day after the event.

Can I run a “series” of webinars (e.g. one every XXX weeks)?

This is possible – please speak to a Council advisor to facilitate.

How long does it take to plan a webinar?

Once you have your presentation materials and been through a “test run” with Council staff – it will take a minimum of 14 days before the webinar can be launched. E.g. if you have everything ready on 1st October then we will advertise it from the 1st – 14th October with the earliest possible webinar date scheduled as the 15th October.

Does the Council have to agree to my topic and subject?

Yes. The Council must preview your webinar before approving it for marketing to our members and newsletter subscribers.

Can I invite my own attendees?

Yes.

What platform do you use to host your webinars?

We use anymeeting or bigbluebutton.

What are the technical requirements for running a webinar?

You need a fast internet connection (not a dial-up), a computer with sound, a headphone with built-in microphone and the ability to download some special software file when you first access the webinar. You will also need SKYPE (to speak with the ITC moderator should something go wrong). You will not need a phone connection. You will use your headset and microphone to speak.

System requirements for presenting a webinar:

For PC-based participants

Internet Explorer® 7.0 or newer, Mozilla® Firefox® 3.0 or newer or Google™ Chrome™ 5.0 or newer (JavaScript™ and Java™ enabled)
Windows® 8.1, Windows® 8, Windows® 7, Vista, XP or 2003 Server
Cable modem, DSL, or better Internet connection
Minimum of Pentium® class 1GHz CPU with a minimum if 2 GB of RAM

For Mac®-based participants

Safari™ 3.0 or newer, Firefox® 3.0 or newer or Google™ Chrome™ 5.0 or newer (JavaScript™ and Java™ enabled)
Mac OS® X 10.4.11 – Tiger® or newer
PowerPC G4/G5 or Intel processor (2 GB of RAM or better recommended)
Cable modem, DSL, or better Internet connection

How do I prepare for the technical aspects of the webinar?

Several days before the webinar takes place, you will receive an email with a link to access the webinar. On the day and time of the webinar, you will click the link and a screen will pop up asking you to download a one-time file. Once you accept that download, the system will open the webinar. It shouldn’t take more than a few minutes to download the file.

I have more questions, who can I ask?

Our Support Team is happy to answer your questions. Please email [email protected]